Fendaro
Business Valuations

A number you can defend, not just present

Whether it's for a sale, a shareholder buyout, a divorce settlement, or a funding round, a valuation only holds up if the method behind it does. We document every assumption.

Fendaro advisor reviewing valuation figures in a Cape Town office
Our approach

The Fendaro Valuation Method

01

Normalise the earnings

We strip out owner discretionary spend, once-off items and related-party distortions to find the earnings a new owner would actually inherit.

02

Select the right approach

Income (DCF), market (comparable multiples), or asset-based — we choose and justify the method to fit the business, not the other way round.

03

Stress-test the assumptions

Discount rates, growth assumptions and multiples are benchmarked against South African market data and sensitivity-tested against downside scenarios.

04

Document and defend

The final report sets out every assumption in plain language, ready to withstand scrutiny from a buyer, a co-shareholder, an attorney, or SARS.

Why methodology matters

A valuation is only as strong as its paper trail

The usual way

  • A multiple applied without explaining why it fits this business
  • Owner's discretionary spend left inside the earnings base
  • One number, no sensitivity range
  • A report built to close the conversation

The Fendaro way

  • Multiples benchmarked against comparable South African transactions, with the reasoning shown
  • Earnings normalised line by line, with each adjustment documented
  • A base case plus upside/downside range so you know what moves the figure
  • A report built to survive negotiation, dispute, or SARS review
Client portrait, founder of a specialist engineering firm

“Two other firms gave us numbers 40% apart with no explanation. Fendaro's report showed us exactly why theirs was right — and the buyer's attorneys accepted it without a fight.”

Founder, specialist engineering firm — Sale valuation, Cape Town

Need a valuation you can stand behind?

Tell us what the valuation is for — sale, succession, funding, or dispute — and we'll scope the right approach.

Book a consultation